In this process, you choose the primary and secondary keywords around which you build meta tags and content. Now, the term might sound complex, but it’s just about optimizing the technical stuff on a website. This includes things like speed, mobile-friendliness, sitemaps, schemas, and more – all to make your site a cozy place for search engines to explore. Over time, search engines continually refine and update their algorithms to deliver more accurate and valuable results to users. Think of algorithms as the brains behind the search engine operation. Search engines use sophisticated algorithms to decide which web pages are most relevant to a user’s query.

• The 5th step in this SEO tutorial is to keyword-optimize your content.
• Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP).
• And if you can create a real human-first media brand, with the knowledge of how to do keyword research, create an SEO optimized website, and give search engines what they want, you will win.
• To make sure your title and description have the right length, you can use our free tool called SERP Simulator.
• This is an essential step to ensure your website is being properly indexed by Google and that there are no technical issues holding your website back from performing in search.

Backlink analysis tools

Link equity (also called “link juice”) is a term used to describe the authority a page transfers to another page through a link. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy. If page A links to page B, we say that page B has a backlink from page A. They would normally appear on the 2nd, 3rd or even lower position. To make sure your title and description have the right length, you can use our free tool called SERP Simulator. You can either do it manually and try to find the best ratio between quality and file size or automate the whole process with a plugin (e.g. Imagify, ShortPixel, Tiny PNG).

Include Your Main Keyword In Your URL

Search engine marketing (SEM) promotes a business through unpaid or paid results on search engines, often both. SEO involves making your site more appealing to both users and search engines. A content audit in SEO involves a comprehensive analysis and evaluation of all the content on a website. The purpose of a content audit is to assess the quality, relevance, and performance of existing content to identify opportunities for improvement.

Agencies can also provide SEO consulting services to advise clients about their SEO strategy and help guide client expectations when it comes to seeing results. Ranking is the process through which a search engine decides which of the indexed pages should be shown first for a particular search query. The algorithm behind this often changes, but as marketers, you need to stay abreast of the latest changes. This is the process through which a search engine makes sense of the online content and stores and organises it. Finally, you see ten different organic search listings for your search query. These ten organic search listings are what people compete for when they invest in SEO.

The design might be the most underrated part of content marketing. Data is just one type of “Hook” that you can use to build links to your content. And I knew that publishing another list of BHS Links 20 tools wouldn’t work. Specifically, I published an ultimate guide to mobile optimization. The “Common Keywords” section is useful as it shows you the total number of keywords you share with each site.