Google drives 63.41% of all US internet traffic, and 42% of online shoppers turn to search engines to research products. With search engines helping users discover brands, search is an important part of running a successful website. Understand exactly what content to create to best help your business goals and target relevant traffic. Therefore, whatever content you create should be created keeping a specific target audience in mind. Think about what they would like SEO Anomaly to read when they are searching for a particular keyword. Although using keywords in your meta description isn’t a ranking factor anymore, organic CTR is.

User Interaction Signals

This is the practice of overusing keywords to aid higher ranking in SERPs. Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural. That’ll keep pages readable for visitors and avoid search engine penalties from overusing keywords. It’s imperative in today’s digital age, which demands a robust online presence.

Contents

For example, if your website is brand new, it doesn’t make sense to try to rank for super competitive keywords with a KD of 90+. You can easily find dozens of trending topics and keywords with a free tool called Exploding Topics. And in my experience, it will sometimes spit out a GREAT keyword that you’d be hard pressed to find in any other keyword tool.

• The goal of content marketing is to drive users to your website or social media channels, where you can convert them into leads or customers.
• Google’s Search Algorithm is used as an umbrella term to refer to all the individual algorithms, machine learning systems and AI technologies Google uses to rank websites.
• Off-page SEO involves employing strategies beyond your website to enhance its rankings.
• If your focus keyword is “outdoor sports” and you’ll feature an image of a man climbing the mountain, you don’t have to use the alt text “a man performing an outdoor sport”.
• This is because people trust that Google makes significant efforts to display only the best, most relevant, and high-quality search results.
• PPC, on the other hand, is a form of paid advertising where you pay for clicks.

Image optimization

So, if you’re looking for inspiration for an affiliate website, this is one to check out. It’s like they took a little bit of what Efficient App is doing, a little bit of what G2 is doing, and a little bit of the traditional coupon website. It’s such a genius move, and I’m actually surprised that they don’t have even more traffic than they currently do. Definitely a ceiling that is not even close to being reached yet for them. No SEO person, not even me, can predict if and when this will change. It’s a great example of a programmatic strategy that is so bottom of the funnel that while the traffic may not be that high, the conversion rates are.

One of the cool things about Calm is that they are both a mobile app and a web app. Having a web app version of their website allows them to leverage SEO as a channel to bring in organic growth. This is something I recommend many mobile apps try to do as well. Looking for the best SEO examples to gain inspiration for your own strategy?