The advice you’ll read below comes from my over a decade of experience helping enterprise-level SEOs drive results. Connect SEO efforts to measurable KPIs from rankings to site conversions with the only interactive, real-time SEO analytics platform. Without a robust technical SEO strategy even the best content won’t be found for bots or humans. In this Whiteboard Friday Ola King walks through how to identify and prioritize technical SEO fixes for your site.

What an SEO Audit Should Be:

• Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website.
• It’s imperative that you know which keywords your website is ranking for so you can pick out intersections with other topical themes and take advantage of them.
• Occasionally, Google may flag a site as having explicit content, when none exists.
• These are the pages you’ll want to link from (the top pages on your site related to that keyword, according to Google).
• From a high level, our SEO audit report will show you the most important metrics related to your site’s performance in search engines, list any issues we found, and explain how to correct those issues.

An audit involves analyzing all elements of your site to make sure that you have not missed out on anything that could be hindering the optimization process. In many cases, some minor changes can improve your ranking significantly. Google Search Console is one of the best free SEO tools for analytics. XML sitemaps are files that allow search engines to find and understand your website, making it possible to index and show your site to searchers.

In general, it is good practice to ensure all of your pages have title tags, none of which are longer than 60 characters. Although many SEOs may tell you that on-page issues like those with meta descriptions aren’t a big deal, I personally think it is part of good SEO housekeeping. It is always important to assess the SEO Anomaly technical aspects of the site, offer advice on how to make improvements, and explain how those technical issues may impact the work we intend to do together.

Then, analyze their meta elements to understand what’s working well. High-quality content is generally well-researched, up to date, and provides unique insights. This could signal that you’ve been attacked by spam, which could harm your SEO. Semrush, SE Ranking, and Ahrefs are popular all-in-one SEO platforms with solid website auditing tools and features. SEO audit software tools make evaluating and optimizing websites much easier. Analytics 30 provides additional features like 400 views per site property, cross-property roll-up reporting, 200 custom dimensions and metrics, data freshness within 4 hours, and unlimited data.

Security Analysis

This SEO audit tool offers valuable insights into how crawlers interact with your site by highlighting crawl errors, indexing issues, and other crawlability-related problems. Simply insert the desired URL into The URL Inspection Tool and check out the provided report. A green tick means your page has successfully been crawled and indexed, whereas the grey one indicates that Google has found some issues on this page. Alongside assessing keyword rankings, backlink profile audits spotlight link-building areas to narrow authority gaps against industry leaders.

HubSpot SEO Marketing Software

For internal links, you should ensure that all the pages you link to are active and accurate. Ask yourself where you could build out more content across the board. Looking around competitor sites with competitor analysis tools (think Semrush or SpyFu) can be a good place to find ideas for blog posts, but make sure your other pages are optimized as well. If it’s the latter, Google will be able to tell that you’re the original source.