Tracking your website and keyword rankings is an essential part of the SEO process. The tool “spiders” your site, finding broken links, missing meta descriptions, duplicate content, redirect errors, and other on-page problems that can hurt your SEO performance. It also checks technical elements like XML sitemaps, robots.txt directives, and response codes. Unlike cloud-based SEO platforms, Screaming Frog runs directly on your computer, allowing real-time access to crawl data as it’s collected.

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Once you fill out the form, GeoRanker returns a report showing the position—in real-time—your website holds for your target keywords in the cities or countries you’ve picked. You can also see how your rankings have changed and learn where your competitors land on those SERPs. You can gain or lose page-one ranking for any given keyword in a day. Diib uses predictive AI to monitor all sorts of SEO vitals for your website, but the keyword tracking will keep you abreast of turbulent search pages.

Semrush’s My Reports lets you build customizable SEO reports. It’s designed to help you merge data from across Semrush’s various tools and present it in an easy-to-understand format. Several new clients of ours have mentioned Morningscore as a good alternative to Accuranker. Accuranker are kings when it comes to large and complex keyword tracking needs. Free SEO tools can offer the same results, but they tend to limit how much data you can pull from them. They’re good for optimizing smaller sites, but if you’re working on a larger website, you might need to upgrade to unlock the tool’s full feature set.

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It also displays the links that a search engine would follow (crawl) when it visits the webpage. This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and displays the density of your keywords. Cloaking refers to the practice of showing one version of a web page to humans, but a different version to search engine spiders. For search engine optimization, cloaking is generally considered bad practice and should be avoided. Search engines want to index what the user sees, and can get pretty suspicious and even levy penalties if they think something deceptive is going on.

• This tool helps you determine the link text used by your backlinks to link to your website.
• Want to know precisely how difficult it’ll be to rank for a specific keyword?
• While the platform provides a lot of value, it may be too expensive for some users.
• With a free account, you can get an entire list of relevant keywords to use for your content strategy.

Advanced users can customize their files with Robots.txt Generator as well. Once identified, you can copy all bad links to your clipboard with one click. Discover HTTP header errors, JavaScript rendering hiccups, excess HTML, crawl mistakes, duplicate content, and more with Screaming Frog SEO Spider. With over 300,000 users, the Redirect Path Chrome extension will flag 301, 302, 404, and 500 HTTP Status Codes. With Google making hundreds of changes every year, keeping abreast of the latest developments helps you ensure you’re doing everything to have the best SERPs.

What’s more, AI-powered SEO tools deliver real-time insights into current search trends. I’ve used AI-powered SEO tools to automate time-consuming tasks, improve accuracy in keyword targeting, and provide SEO Anomaly real-time insights into search trends. The free plan includes limited features and credits, while paid plans start at $99/month. The full range of features (such as full-scale audits, unlimited briefs, and deeper AI analysis) becomes available at higher pricing tiers.

MarketMuse packs a punch with its AI-powered features that surpass typical SEO tools. We’re talking about topic authority analysis, competitor gap identification, personalized difficulty scoring, and AI-generated content plans—all designed to give you a strategic edge. What sets Content Harmony apart is its approach to content creation. It goes beyond simple keyword stuffing, offering deep dive analysis into search intent, competitor outlines, and even visual content requirements. It can also help you cite and link to authoritative sources, adding credibility to your content without endless manual research.

We named it the most user-friendly SEO software in our list of the best SEO software because it has intuitive navigation and easy-to-understand dashboards. One of the most obvious benefits of using Google Search Console for debugging your website is that it’s made by Google, the main player of search engines. The data you collect via the Google Search Console is from Google, so you’ll know it’s accurate.

Compared to larger enterprise solutions, BrightLocal offers great value and enough flexibility for both small and medium-sized teams. TubeBuddy is the best SEO tool for YouTube because it gives creators everything they need to optimize their videos for search directly within the YouTube interface. It supports keyword research, tag optimization, A/B testing of thumbnails and titles, and bulk processing of metadata – all within a browser extension. According to data from the Content Marketing Institute and MarketingProfs, 78% of B2B marketing specialists use SEO research tools while working on their content. And it’s not just about having tools – it’s about picking the right ones for the job. This article compares the 16 best SEO tools in 2025, explaining exactly what each one does best.